MARKETING AND PR AGENCY SERVICES

MARKETING - capturing your customer's attention

 

Every successful business has a marketing strategy, in one form or another. Maybe it's a while since you looked at yours, the market has shifted and it could do with an update. Or perhaps some of your assumptions need updating. Knowing how, why, when and where your target customer buys helps to refine your business strategy so that you attract the right people to your business at the right time.

 

Our range of packages is designed to offer support at all stages in the development of your business, whether you're just starting out or an established company looking to expand its operations. If we can help support your marketing in any way please drop us a line.

 

Marketing Audit £99

A package for those who already have a marketing plan, either from a previous year or in draft, this offers you a cost-effective, independent review of your marketing activities and strategies, and suggests where improvements may be made. We suggest fresh approaches and ideas, that may be used to update your marketing plan or we can do this for you (see ‘Marketing Strategist').

 

Express service: Need a quick turnaround? Have your report in 3 working days for £199.

 

Marketing Strategist £149

This package offers a comprehensive review of your business objectives in relation to the markets you propose to reach. You receive an overview of your target customers' needs, wants and preferences and advice on why they are more (or less) likely to buy from you. It identifies your company's current strengths and weaknesses and measures its performance against its competitors, showing where competitive advantage may be gained. After reviewing and discussing the content of our report you can then begin to create your own marketing plan or we can do this for you (see ‘Marketing Planner').

 

Express service: Need a quick turnaround? Have your report in 3 working days for £249.

 

Marketing Planner £149

The purpose of our ‘Marketing Planner' package is to create a regular action plan and checklist of marketing activities to support your business objectives, in order to increase both customers and revenue. Building from the foundations of market research you've completed, or as a follow-on from our ‘Marketing Strategist' package, we will identify the best mix of marketing tactics for your business. These tactics will help you communicate your marketing messages to your target audience in a way that is both easy for them to understand and for you to implement.

 

Express service: Need a quick turnaround? Have your report in 3 working days for £249.

 

The Complete Marketer £299

Finally, for those who are far too busy and looking to outsource the whole lot, the ‘Complete Marketer' package combines all of the above and takes you from research phase through to completed marketing action plan. You'll still need to be an active partner in this work to benefit fully from the service but we take care of the details and do the legwork for you.

 

Express service: Need a quick turnaround? Have your report in 7 working days for £599.

 

To find out more, or to book, call 0845 084 4142 or email fiona@perspexconsulting.com. Payment by cash, cheque, all major debit or credit cards, or via Paypal is accepted.

 

 

AGENCY - Promoting your business through the media

If you’re an established business you’ll know that traditional paid advertising – particularly in the national press – can consume a large proportion of your annual expenditure. But what return have you had on your investment? Do you ever read about other companies or organisations in the press and wonder how they get the exposure they do?

At Perspex, through our small business mentoring programme, we’re seeing many business budgets crippled by regular paid advertising that yields little return and we wanted to do something about it. Our editorial service now accepts commissions from clients to write content for submission to local and national media, and we charge small business friendly prices to ensure our services are accessible to the very people who need the publicity the most.

If you’ve never written for the media, you may not know where to start. Perhaps your strong point is running your business, but your writing skills leave a little to be desired? If this sounds like you, speak to us about putting together a press release that will capture the attention of the editorial team and start getting some powerful publicity for your business.

Having a comprehensive PR strategy for your business will help you to:

•    Compete in a busy or saturated marketplace
•    Increase the visibility of your brand
•    Put out a consistent message about your business ethos
•    Stand out from the crowd

At Perspex we’ve built up a network of media contacts through our own marketing campaigns and those we’ve managed for clients, so we’ll even approach them on your behalf if you prefer. Our professional writers concentrate on identifying the newsworthy parts of your business story to generate lively and interesting articles which can be used in the media with little amendment.

You can use the media to:

•    Announce an event
•    Sponsor a competition by offering a prize
•    Publicise special offers, or seasonal promotions
•    Introduce new services or products
•    Attract new customers
•    Remind previous customers you exist

And did you know you can do it online as well? Social media is a great tool for small businesses and can help increase the visibility of your company’s website, and build your own reputation as an expert in what you do.

Our PR agency services

Editorial

Announcements: £29
Competition editorial: £49
Press release: £69

Want us to manage the whole process for you? Then just add campaign management to your package for an extra £15.

Courses and workshops

Prefer to learn how to write good editorial regularly for yourself? Then why not come along to one of our workshops? Only £49 plus VAT, and you can book online. Various dates available. Location: Winchester.


For more information on any of our PR agency services, just contact us with details of your requirements and we’ll get back to you asap.