SALES, MARKETING AND PR

 

101 How to get your business noticed

Getting noticed as a small business can be tricky, particularly if you operate in markets that are dominated by the big players. Developing your brand and (re-)defining what your business offers can help you stand out from the crowd, and give you a clear understanding of where your business is going.

In this workshop you’ll discover:
•    How to establish your small business as a recognisable brand
•    How to define (or re-define) your key selling points
•    How to attract attention in a saturated market
•    How to win new business

 

BOOK PLACES ON THIS WORKSHOP + PAY ONLINE

 

102 Small business marketing

When you’re on a tight budget you have to get creative with marketing. Marketing is something you should be doing every day, however well your business is doing.

In this workshop you’ll discover:
•    How to define your target market
•    How to identify the benefits of your products or services
•    How to determine your marketing budget
•    How to make the most of free or low cost marketing
•    How to avoid costly advertising mistakes

 

BOOK PLACES ON THIS WORKSHOP + PAY ONLINE

 

103 Sales and the small business

Every business is involved in sales, and must be good at it. But if selling isn’t your strong point, this could be the Achilles heel of your business. Forget aggressive sales tactics and cheesy jargon. You have to find a way of doing sales that you’re comfortable with.

 In this workshop you’ll discover:
•    How to analyse your business selling points
•    How to develop an effective sales strategy
•    How to motivate your sales team (or yourself!)
•    How to overcome a fear of sales

 

BOOK PLACES ON THIS WORKSHOP + PAY ONLINE

104 Effective networking for business leaders

Service businesses especially thrive on networks. Who you know is just as important as what you know. But how do you build lasting relationships and turn them into business opportunities?

In this workshop you’ll discover:
•    How to make networking enjoyable
•    How to get results from networking
•    How to seek out opportunities

 

BOOK PLACES ON THIS WORKSHOP + PAY ONLINE

 

105 How to write a press release

Successful companies build effective long term relationships with the press and keep in regular contact.  Never written a press release before? Had trouble getting your release accepted? Need a new angle for a promotion? In this workshop we help you make the most of this all-important business marketing tool.

In this workshop you’ll discover:
•    How to identify the newsworthy parts of your business
•    How to structure your press release
•    How to approach the media
•    How to write lively, engaging content
•    How to avoid jargon

 

BOOK PLACES ON THIS WORKSHOP + PAY ONLINE

 

106 How to boost your online business through writing

Every small business should know how to harness the power of social media.  Raise the profile of your small business through written communication.

In this workshop you’ll discover:
•    The art of successful blogging
•    How to improve your visibility through social networking
•    How to use social media to promote your business
•    How to become known as an ‘expert’

 

BOOK PLACES ON THIS WORKSHOP + PAY ONLINE

 

107 How to write an effective sales letter

There’s an art to writing an effective sales letter. This is the workshop for you if you want to attract new customers - particularly from the corporate world. The quality of your written communication is critical as first impressions really do count.

In this workshop you’ll discover:
•    How to capture your prospect’s attention
•    How to structure your sales letter
•    How to sell the benefits of your product or service

 

BOOK PLACES ON THIS WORKSHOP + PAY ONLINE

 

108 How to write good copy for leaflets, flyers or posters

Knowing how to write effective marketing copy for your corporate literature ensures you make the most of every opportunity to draw attention to your products or services.

In this workshop you’ll discover:
•    How to use your writing to attract your customers' attention
•    How to identify the key messages you need to get across
•    How to develop a good structure and layout for your material

 

BOOK PLACES ON THIS WORKSHOP + PAY ONLINE

 

109 Expanding your small business 

You’ve built a business and enjoyed some success. Now you’re wondering whether to expand. Never an easy decision, and in fact it can be one that makes or breaks a good small business. Whether you’re expanding your team, moving into a new business area or taking on other premises, it’s critical to prepare yourself for growth.

In this workshop you’ll discover:
•    How to decide if the time is right to expand
•    How  to prepare for business growth
•    How to cope with change
•    How to set goals for business expansion

 

BOOK PLACES ON THIS WORKSHOP + PAY ONLINE